Red bottoms are Christian Louboutin’s trademark, a distinguishing feature that allows any observer to detect the brand of a pair of heels from across the room.As a trademark, they have successfully defended it against Yves Saint Laurent and other shoe companies.but,Do you know the reason Why do cheap Christian Louboutin shoes have red bottoms?
Christian Louboutin has said in several interviews that he grew up in a household surrounded by women relatives, a mother and three older sisters. So he was always aware of things women liked and how they adorned themselves.He started travelling around age 15 and among other things he visited was Folies Bergère. If anyone knows how to wear Christian Louboutin heels, it is those showgirls. They were an early artistic inspiration for him.
The red sole was however an accidental inspiration. In a show he used a model’s red nailpaint to make the soles of a pair of heels pop. It took flight in his imagination.
In fact as he said in London this year, he had thought he would do different colours each season but the red caught on so he stuck with it.So now all Louboutins ship with the red lacquered soles. Danielle Steele is rumoured to own over 6000 pairs.
The specific shade is a Pantone shade and not his own trademarked colour. What is covered by the trademark is the use of that shade on the soles of stilettos. While lesser brands have lost to Louboutin on the trademark, the lawsuit against then-YSL opened up the use of red on soles by anyone who makes red shoes; on other shoes, it remains only Louboutin’s prerogative.
In a neat full circle to the story, Louboutin now makes nail varnish too. The red is their iconic shade and the bottle is a piece of art!